At Carus LLC (“Carus”) we respect the privacy of all visitors to our Website. We (including our service providers working on our behalf) utilize cookies to collect information about your activity, or activity on devices associated with you, on our Website . This helps us to provide you with a functional website and also allows us to improve our site.
A cookie is a text file which is stored on your computer or other device that allows us to distinguish you from other users of this Site. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.
Some cookies are set by us (first party cookies); some cookies are set by another party’s website (third-party cookies). However, we do not allow the third party to use the cookies for any purpose other than those listed in our Privacy Policy. Those third parties are listed below by reference to the function they provide for our Website.
This Cookie Policy outlines our policy concerning the use of cookies and similar technologies, (“cookies”) on our websites and explains how we may collect information from you when you visit our websites and how we use that information.
Cookies can be classified as ‘first party’ or ‘third party’. First party cookies are cookies placed on your device by our website domain. Third party cookies are cookies placed on your device by third party website domains. We do not currently operate any first party cookies; instead, we use third party cookie functionality as listed below.
We may from time to time use different categories of cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our Website and it may not function properly or at all.
- Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are only able to collect anonymised data.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language, region or currency).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites. This data is anonymised by those platforms.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie Name | Purpose | More information |
| Google Analytics | This cookie tracks user interactions on the website by storing data such as session duration, pages visited, and referral sources. These cookies help us analyze visitor behavior, measure traffic, and improve site performance | https://support.google.com/analytics/answer/11397207?hl=en |
| Google Ads | Tracks interactions with ads and the website to measure performance, optimize targeting, and enable remarketing. These cookies store data such as ad clicks, conversions, and user behavior across sites. | https://business.safety.google/adscookies/ |
| LinkedIn Ads | Tracks user interactions with ads and website visits to measure campaign performance, optimize targeting, and enable retargeting. These cookies store data such as ad clicks, conversions, and user behavior across LinkedIn and partner sites. | https://www.linkedin.com/legal/l/cookie-table#personalizedadvertising |
| Microsoft Ads | Tracks user interactions with Microsoft Ads and the website to measure ad performance, improve targeting, and enable remarketing. These cookies store data such as ad clicks, conversions, and user behavior across Microsoft properties and partner sites. | https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-privacy-policy |
| Microsoft Clarity | Collects user interaction data such as clicks, scrolls, and session replays to help analyze website usability and improve user experience. These cookies track anonymized behavioral data while ensuring compliance with privacy regulations. | https://clarity.microsoft.com/terms |
Google Analytics; Google Adwords; Linkedin Advertising
To deactivate the use of third-party advertising cookies, you may visit the relevant consumer page to manage the use of these types of cookies .
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
We do not share the information collected by the cookies with any third parties.
Legal basis for processing
If you are resident in the European Economic Area and subject to protection under the General Data Protection Regulation, we process information about you through the use of cookies for the purposes of our legitimate interests (per Article 6(1)(f) GDPR). Those legitimate interests are that our site can function properly and provide you with the online services set out in the site. We limit the processing of personal data to what is strictly necessary. Further details can be found in our privacy policy, available on our website.
Choices about cookies
You can choose which analytical, functionality and targeting cookies we can set by clicking on the applicable buttons as they appear in the pop-up cookie banner.
You can also choose to “Reject All” cookies in the cookie banner (where applicable).
If you are resident in a jurisdiction such as the EU or California which regulates the use of cookies, the website will provide automatic “opt-in” functionality through a pop-up banner in accordance with the ePrivacy Directive and equivalent laws. This pop-up will provide you with all information necessary for you to make a decision regarding the cookies used on our website. This opt-in applies in respect of non-essential cookies only and will prevent those cookies being applied unless you choose to opt-in. We will adapt the website to adhere to any future revisions of the relevant laws.
However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website or it may not function at all or in part.
Except for essential cookies, all cookies will expire after 24 months.
We may update our Cookie Policy from time to time. When we do, we will post the current version on our sites. We encourage you to periodically review our Cookie Policy so that you will be aware of the way in which cookies are used by us or our third parties and how you can manage them.
To find out more about what information we collect about you and how we use it, share it and your rights to that data please visit our Privacy Policy.
If you have any questions or concerns about our use of cookies, please send us an email at salesmkt@carusllc.com .